ABOUT GET BOOKED DIGITAL
40 Years of Business Experience. A Fresh Approach to Digital Marketing.
We're not here to confuse you with marketing jargon. We're here to help your business attract more enquiries, win more customers and grow.
THE FUTURE'S NOW. GET BOOKED DIGITAL.
MEET THE FOUNDER
I've Been in Your Shoes. Literally.
Hi, I'm Ian Hornby.
I've spent four decades learning what makes customers buy, what makes businesses grow and what happens when you're the person responsible for bringing in the next job.
I've sold cars, managed sales teams, started a window cleaning business from scratch and built websites to help businesses like mine find customers.
That's why Get Booked Digital approaches marketing differently.
THE PERSONALITIES BEHIND GBD
Meet the Team. They're a Little Different.
Human-led. AI-powered. Biscuit-fuelled.
Behind every great business is a great team. At Get Booked Digital, ours is a little unconventional.
We've assembled an unusual collection of digital specialists who help us develop ideas, build websites, create content, answer enquiries and keep everything moving.
They don't take holidays, rarely complain about Mondays, and only one of them has a worrying biscuit addiction.
CHAZ — The Ideas Man
AI Strategy & Marketing Assistant
Turns the Captain's bright ideas into practical marketing plans, persuasive copy and business strategies.
Occasionally shouts "SLOW DOWN!" when another brilliant idea threatens to delay the website launch.
PHAT DAVE — The Website Wizard
AI Website Developer
PHAT stands for Pretty Hot At Typing.
Give Dave a brief and a keyboard, and he'll turn big ideas into smart, high-performing websites.
Frequently hears: "FASTER, DAVE! WE'VE GOT 100 WEBSITES TO BUILD!"
SEREN — The Voice of Reason
AI Receptionist
Friendly, professional and always ready to answer the phone, Seren helps businesses respond to enquiries and capture opportunities.
She's the calm, organised member of the team. Considering who she works with, that's quite an achievement.
SID — The SEO Detective
Head of SEO & Content
With scruffy hair, oversized spectacles and a permanently puzzled expression, Sid looks like he's just discovered another Google algorithm update.
He uncovers opportunities, develops useful content and helps businesses get found online.
We suspect he dreams in keywords.
DEREK — The Biscuit Budget Controller
Chief Financial Biscuit Officer
Every successful business needs someone watching the numbers.
Unfortunately, we hired Derek.
He takes his responsibilities extremely seriously, particularly when they involve Hobnobs, office snacks and claiming biscuits as business expenses.
His spreadsheets are immaculate. His biscuit tin is always empty.
THE STORY SO FAR
From the showroom
to the window cleaning rounds.
Sales, service and starting from scratch. Every chapter shaped the way I work today.
- 1986
Where it all began
At 17, I joined Stormont Ford in Liverpool as an office junior in the fleet sales department. It was my introduction to business, customers and the motor trade.
- 1988
Onto the showroom floor
Within a couple of years, I became a new car salesperson, selling the Ford range, including the legendary Sierra Cosworth and XR models. It was a fantastic time to sell cars, and an education in customer service, sales and understanding what people really wanted.
- 1999
Sales management
After progressing through the motor trade, I became Sales Manager at a Toyota dealership in 1999. I stayed until 2010, gaining extensive experience in sales, customer relationships and managing a successful sales operation.
- 2010
Starting again from zero
I wanted a business of my own, so I left the motor trade and started a window cleaning business. No customers. No established reputation. No guaranteed income. Within 18 months, hard work and excellent customer service had brought the business up to what I had previously earned in the motor trade.
- 2012
Three weeks in the snow
The website quotations I received were more than I could afford. During three weeks off work because of snow, I taught myself website design using YouTube. Other window cleaners started asking me to build their websites. Then came SEO. Word spread, and I developed my digital marketing skills while still running my window cleaning rounds.
- 2018
A new direction
I sold the window cleaning business and spent three weeks in Australia thinking about what came next. When I returned, I decided to focus on digital marketing for trades and home-service businesses. It was an industry I understood because I had spent years working in it myself.
EXPERIENCE YOU CAN TALK TO
We've Been on the Tools. We Understand the Business.
My hands-on experience comes from running a window cleaning business, alongside years in sales and management. I haven't worked in every trade, but I know what it feels like when finding the next customer is your responsibility.
That's the experience I bring to conversations with tradespeople and local service businesses.
- Finding enough customers.
- Handling enquiries while you're working.
- Turning quotations into booked jobs.
- Building trust in your local area.
- Managing cash flow and marketing costs.
- Getting straightforward advice, without the jargon.
GET BOOKED DIGITAL TODAY
Traditional Business Experience. Modern Marketing Technology.
Practical business understanding sits behind the websites, marketing and technology we discuss with you.
A home for your business.
£39/month all-inclusive websites, our £99/month website offering and bespoke websites.
Help customers find you.
Facebook and Instagram advertising, Google Ads, local SEO and Google Maps.
Make more of an enquiry.
Job Loop lead-generation and automation solutions, alongside AI-powered business communication options including Seren AI Receptionist. We'll explain what's available and suitable for your business.
OUR APPROACH
Straight Answers.
No Nonsense.
A proper relationship starts with understanding your business and being clear about how we can help.
Understand first. Advise second.
We listen to what you do, who your customers are and what you want to achieve. The advice should make sense for your business.
Keep the purpose clear.
Marketing needs a commercial purpose. We focus the conversation on enquiries, customers and the work you want to win.
Make technology useful.
Modern tools should help you run your business, without unnecessary complexity. Expect clear communication and genuine conversations, rather than agency jargon.
LET'S TALK ABOUT YOUR NEXT STEP
Let's Get Your Business More Business.
Whether you're starting out, looking for more enquiries or ready to make better use of technology, let's have a proper conversation.
THE FUTURE'S NOW. GET BOOKED DIGITAL.