Privacy Policy
Get Booked Digital
Last updated: 23 October 2026
1. Who We Are
Get Booked Digital is a UK-based digital marketing, website design and lead-generation business.
This Privacy Policy explains how we collect, use, store and protect personal information when you visit our website, contact us, purchase our services or otherwise interact with our business.
Business details
Business name: Ian Hornby, trading as Get Booked Digital
Trading address: Unit 29, Deeside Enterprise Centre, Rowleys Drive, Shotton, Deeside, CH5 1PP
Website: https://www.getbookeddigital.co.uk
Email: compliance@getbookeddigital.co.uk
Get Booked Digital acts as a data controller when determining how and why personal information is processed for its own business purposes.
Where we process personal information on behalf of our business clients, we may act as a data processor under their instructions.
2. Information We Collect
Depending on how you interact with us, we may collect:
Contact and enquiry information
Name and business name.
Email address and telephone number.
Details of your enquiry.
Information you voluntarily provide through forms, emails, telephone calls or other communications.
Customer and account information
Business contact details.
Services purchased.
Account preferences and service requirements.
Communications relating to your account.
Information needed to deliver and support our services.
Payment and billing information
Billing name and address.
Subscription and transaction details.
Payment status and relevant billing records.
Payments are processed through secure third-party payment providers. We do not normally receive or store complete payment card numbers.
Website usage information
IP address and approximate location derived from it.
Browser and device information.
Pages visited and website interactions.
Referral sources and advertising attribution information.
Cookie identifiers and similar tracking information, where applicable.
Communications information
We may maintain records of emails, messages, enquiries and other communications for customer service, contractual, security and legitimate business purposes.
3. How We Use Personal Information
We use personal information to:
Respond to enquiries and requests for information.
Provide quotations and proposals.
Establish and manage customer accounts.
Deliver website, advertising and lead-generation services.
Process payments and manage recurring subscriptions.
Provide customer support and service notifications.
Maintain the security and functionality of our website and business systems.
Measure website and advertising performance.
Improve our services and customer experience.
Send marketing communications where permitted by law.
Meet legal, accounting and regulatory obligations.
We do not sell personal information to third parties.
4. Our Legal Bases for Processing
Under UK data protection law, we rely on the following legal bases where appropriate:
Contractual necessity: Where processing is required to provide services you have purchased or to take steps requested before entering into a contract.
Legitimate interests: Where processing is reasonably necessary for operating and protecting our business, responding to business enquiries, maintaining customer relationships and improving our services, provided those interests are not overridden by individuals’ rights.
Consent: Where consent is required, including for certain marketing communications and non-essential cookies or tracking technologies.
Legal obligations: Where information must be retained or processed to comply with tax, accounting or other legal requirements.
We assess the appropriate legal basis according to the particular purpose and circumstances.
5. Cookies, Analytics and Advertising Technologies
Our website uses, or may use, cookies and similar technologies to support website functionality, understand visitor behaviour and measure advertising performance.
These technologies may include:
Essential website functionality and security cookies.
Website analytics, including Google Analytics.
Advertising measurement and conversion tracking, including technologies associated with Meta and Google Ads.
Technologies used to understand how visitors interact with our website and advertising campaigns.
Essential cookies may be used where necessary to operate the website.
Non-essential analytics and advertising cookies will only be activated where the necessary consent has been obtained.
Visitors will be provided with appropriate choices to accept, reject or manage non-essential cookies through our cookie consent system.
Consent can be withdrawn or preferences changed using the cookie settings facility when implemented.
The particular technologies used may change as our website and services develop.
6. Advertising and Marketing
We may use advertising platforms to promote our services and measure the effectiveness of our campaigns.
Where permitted, information about interactions with our website or advertisements may be used for:
Advertising conversion measurement.
Understanding campaign performance.
Creating or refining advertising audiences.
Remarketing to people who have previously interacted with our website or advertising.
Where consent is legally required for advertising cookies or similar technologies, we will obtain that consent before using them.
Marketing emails and messages will be sent only where a lawful basis exists and in accordance with applicable UK electronic marketing rules.
You can unsubscribe from marketing communications using the instructions provided or by contacting us.
7. Service Providers and Third Parties
To operate our business and deliver our services, we use trusted third-party technology and professional service providers.
These may include:
Website hosting and infrastructure providers.
Customer relationship management and communication platforms.
Email and messaging service providers.
Payment processing and subscription management services.
Website analytics and advertising platforms.
Cloud storage, backup and security services.
Professional advisers where required.
These providers may process personal information on our behalf or, in some circumstances, act as independent data controllers.
We select providers with appropriate data protection arrangements and limit access to information according to the services being delivered.
Further information about the service providers involved in processing your personal information is available on request, subject to applicable legal, security and confidentiality considerations.
Certain third-party providers, including advertising and payment platforms, may also publish their own privacy notices explaining their independent processing activities.
8. Processing Information on Behalf of Our Clients
As part of our website, advertising and lead-generation services, we may process personal information relating to our clients’ customers and prospective customers.
This can include:
Enquiry and contact form submissions.
Telephone numbers and email addresses.
Customer communications.
Appointment and booking information.
Enquiry status and customer relationship records.
Information required for agreed follow-up and customer communication services.
Where we act as a data processor, we process this information under our client’s documented instructions and applicable contractual data protection arrangements.
Our business clients are generally responsible for establishing an appropriate lawful basis for collecting and using their customers’ information, providing their own privacy notices and complying with relevant direct marketing requirements.
We implement appropriate measures to protect information processed on behalf of clients.
9. International Data Transfers
Some technology providers may process or store personal information outside the United Kingdom.
Where international transfers occur, we will ensure that an appropriate lawful transfer mechanism applies, such as UK adequacy regulations, the UK International Data Transfer Agreement, the UK Addendum to standard contractual clauses or another permitted safeguard.
Further information about relevant international transfers and applicable safeguards may be requested using the contact details in this policy.
10. How Long We Keep Information
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including contractual, legal, tax and accounting requirements.
Our general approach is:
Enquiries: Normally retained for up to 12 months after the last meaningful interaction, unless a longer period is justified.
Customer records: Retained during the business relationship and afterwards where reasonably necessary for legal, contractual or legitimate business purposes.
Financial records: Normally retained for at least six years, or longer where required by applicable law.
Marketing information: Retained while a lawful basis continues to exist and removed or suppressed as appropriate following an unsubscribe or objection.
Website analytics: Retained according to configured retention settings and the applicable lawful basis.
Client-managed information: Retained or deleted in accordance with the relevant client agreement, documented instructions and applicable law.
We periodically review information held and securely delete or anonymise it when it is no longer required.
11. Information Security
We use reasonable technical and organisational measures designed to protect personal information against unauthorised access, accidental loss, misuse, alteration or disclosure.
These measures may include:
Secure website connections.
Access controls and account authentication.
Restricted access to business systems.
Appropriate security settings and software updates.
Secure third-party processing arrangements.
Backup and recovery measures where appropriate.
No internet-based service can guarantee absolute security, but we take the protection of personal information seriously.