Paid advertising management

Facebook Ads That Bring You More Customers

Reach homeowners in your target area, generate enquiries for your services and turn advertising into measurable business opportunities.

More Leads. More Customers. More Jobs.

Roofing professional inspecting a slate roof on a British home
Built for established tradesYour expertise.
More local opportunity.
Roofers · Plumbers · Builders · Heating engineers

Clarity behind every campaign

Know where your advertising goes.

From the first enquiry to paying customers, see the numbers that help you make better decisions.

Facebook Ads Dashboard

Roofing Enquiries Campaign

Illustrative data · Sample month
Advertising spend£2,080
Leads generated80
Cost per lead£26
Customers acquired20
Lead-to-customer rate25%
Attributed revenue£30,000

Campaign performance

Weekly enquiries
Sample weekly roofing enquiriesWeek 1: 14 leads; week 2: 18; week 3: 22; week 4: 26. Total 80 leads, with £520 advertising spend each week.302010014182226Week 1Week 2Week 3Week 4
Week 1
14 leads
Week 2
18 leads
Week 3
22 leads
Week 4
26 leads

£520 advertising spend per week · 80 enquiries in total

Advertising return

14.42×

Revenue ÷ advertising spend

20 customers × £1,500 job value
= £30,000 attributed revenue

This figure shows potential revenue generated. It is not a profit calculation.

Illustrative ad set breakdown
Ad setSpendLeadsCost per leadCustomers
Roof repairs · Local£78030£268
New roofs · Local£78030£267
Guttering · Local£52020£265
Total£2,08080£2620

Demonstration only, not client results. Live reporting depends on the data and conversion tracking available; customer acquisition and attributed revenue can only be reported where trackable.

Explore the opportunity

Monthly Advertising ROI Calculator

Adjust the numbers to explore what advertising could generate for your business.

£1,000
£26
30%
£1,500

Switch off the management fee to compare advertising spend alone.

Your monthly estimates

Estimated leads per month
38.5
Estimated customers per month
11.5
Potential revenue per month
£17,308
Monthly revenue ÷ advertising spend
17.3×
Selected monthly costs
£1,650
Revenue less advertising and selected management costs per month
£15,658

Leads and customers are rounded for display. Calculations use unrounded values.

Illustrative estimates, not promises or forecasts. Revenue less selected costs is not net profit or true ROI: it excludes job delivery costs, overheads, tax and other expenses. Actual results depend on your market, offer, budget and ability to convert enquiries.

From local interest to paying work

Put your business in the picture.

Reach the right local homeowners

Show relevant services to people in your target area, whether you repair roofs, install boilers, handle plumbing or build extensions.

Create valuable enquiries

Give homeowners a clear reason to get in touch about the work you want more of. Your team turns those conversations into quotes and bookings.

Build on what you learn

We test and improve campaigns, make advertising spend easier to understand and measure enquiries and customer acquisition where tracking permits.

Clear pricing. A proper conversation.

Expert management.
A budget that fits your business.

We’ll talk about your services, your coverage and the jobs you want to win, then agree an advertising budget with you.

  • Local campaign targeting and setup
  • Campaign testing and ongoing improvement
  • Clear reporting based on available tracking

Facebook Ads management

£650/month

Plus £650 one-off setup fee

Advertising spend is additional and paid separately.

Already on the £99 Growth Website plan?

Eligible subscribers receive £75/month off management, bringing it to £575/month, subject to final offer terms.

Let's Talk About Your Advertising

Before we get started

Your advertising questions, answered.

Which trades do you work with?

The offer is designed for established trades businesses, including roofers, plumbers, builders and heating engineers. We’ll discuss your services and target area to understand whether Facebook Ads is a good fit.

Is advertising spend included?

No. The £650 monthly management fee and £650 one-off setup fee are separate from your advertising budget. Advertising spend is additional and paid separately.

Can I choose the areas I advertise in?

Yes. We’ll discuss the locations you serve and focus the campaign on your agreed target area.

Can you guarantee leads or jobs?

No. Results vary with your market, offer and budget, as well as how you handle enquiries. We test and improve campaigns, but do not guarantee leads, jobs, revenue or profitability.

How do I get started?

Use the enquiry link to tell us about your business. We’ll discuss your goals, coverage, budget and tracking before agreeing the next steps.

Your next job starts with a conversation

Ready to reach more local customers?

Tell us where you work and what you’d like more of.

Let's Talk About Your Advertising
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